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Journalism, Media, & Technology Trends & Predictions 2024

The Digital News Report published by Reuters Institute and University of Oxford is a guiding light to the students of Journalism and Mass Communication (JMC). This years report is also framed by Nic Newman, a Senior Research Associate at the Reuters Institute for the study of Journalism.

Students of Masters in JMC @ PSG College of Arts & Science, Coimbatore analyse the trends in their own perspectives from the Report published in January 2024.

20 thoughts on “Journalism, Media, & Technology Trends & Predictions 2024

  1. TRENDING ISSUE : Israel-Palestine conflict

    BACKGROUND

    The Israel-Palestine conflict traces its roots to the late 19th and early 20th centuries when nationalist movements gained momentum in the Middle East. Zionism, advocating for the establishment of a Jewish homeland, gained prominence, and after World War II and the Holocaust, international support led to the creation of Israel in 1948. The ensuing Arab-Israeli War and displacement of Palestinians set the stage for a protracted conflict.
    The core issues involve borders, refugees, security, and the status of Jerusalem. The two-state solution, envisioning Israel and Palestine coexisting side by side, has been a focal point in peace talks, but negotiations have faced numerous obstacles over the years.
    India’s support for the Palestinian cause is historically rooted in its anti-colonial stance and solidarity with oppressed nations. Despite establishing diplomatic ties with Israel in 1992, India has maintained its support for Palestinian self determination. In recent years, India has pursued a pragmatic approach, balancing relations with both parties, emphasizing peace, and expressing support for a two state solution.
    The conflict continues to draw international attention and remains a significant challenge for regional stability. Ongoing violence, territorial disputes, and competing national narratives contribute to the complexity of resolving this deeply entrenched and sensitive issue.

    PEACE INITIATIVES

    Several peace efforts have been made to address the Israel-Palestine conflict. One notable attempt was the Oslo Accords, signed in the 1990s between Israel and the Palestine Liberation Organization (PLO). The accords aimed to establish a framework for a peaceful resolution, outlining plans for a phased withdrawal of Israeli forces from parts of the West Bank and Gaza Strip.
    The Oslo Accords also established the Palestinian Authority, granting it limited self-governance in specific areas. However, the peace process faced significant challenges, including disputes over borders, settlements, and the status of Jerusalem. Despite initial optimism, the Oslo process did not result in a final resolution, and subsequent negotiations have faced setbacks.
    Other peace initiatives include the Camp David Summit in 2000, the Annapolis Conference in 2007, and more recent efforts by the international community. The challenges lie in addressing deep-rooted issues, such as the right of return for Palestinian refugees, the status of Jerusalem, and the borders of a future Palestinian state.
    While peace treaties and initiatives have been pursued, the conflict persists, with sporadic escalations of violence and ongoing diplomatic tensions. The situation underscores the complexity of finding a lasting and mutually acceptable resolution to the Israel-Palestine conflict.

    INDIA ‘S STAND

    India’s dehyphenation policy in the context of the Israel-Palestine conflict refers to its approach of engaging with both Israel and Palestine independently, without allowing its relationship with one to be dictated by its ties with the other. This policy became more evident in the 1990s when India established diplomatic relations with Israel but maintained its historical support for the Palestinian cause.
    While India has strengthened its ties with Israel in areas like defense, technology, and agriculture, it has consistently expressed support for a two-state solution to the Israel-Palestine conflict. The two-state solution envisions the coexistence of Israel and Palestine as separate and independent states, with mutually agreed upon borders.
    India’s commitment to the two-state solution aligns with its broader stance of supporting the right to self-determination for all nations. Despite enhancing its strategic partnership with Israel, India has continued to advocate for a just and
    lasting resolution to the Israel-Palestine conflict that respects the aspirations and rights of both Israelis and Palestinians.

  2. “2024 Journalism: Challenges, Hope, and the Impact of AI”

    In Nic Newman’s annual report, he portrays the news industry as struggling with significant challenges as well as promising opportunities in 2024. The report underscores the decline in social media’s effectiveness as a news distribution lifeline, with referral traffic dropping from platforms like Facebook and others. This shift compels publishers to rethink their strategies, emphasizing direct channels to engage readers among growing boredom with news content. The presence of artificial intelligence (AI) introduces both possibilities and concerns, with 56% of respondents highlighting back end news automation as crucial. However, worries about AI’s impact on content creation, including the potential for widespread synthetic content raise ethical and legal questions and threaten to further eliminate trust in news media. Publishers express a lack of hope about the future, attributing it to threats from AI, decreasing ad revenue, and inactive subscriptions. Consequently, they prioritize reader revenue, focus on direct channels, and explore diversified formats like videos, newsletters, and podcasts. The landscape witnesses evolving platforms, such as established ones undergoing significant changes and emerging players like WhatsApp entering as potential distribution channels. Publishers cautiously navigate these shifts, adapting strategies to stay relevant. To counter news boredom, there is a shift towards clearer explanations of complex stories, solutions oriented approaches, and highlighting inspirational human narratives, reflecting a recognition of the need to rebuild trust and connect with readers on a deeper level. Newman predicts a year of continued disorders in 2024, anticipating more straightforward communication and abrupt changes from platforms like X. The battle for audience attention intensifies, with AI playing an increasingly prominent role. Despite the challenges, the report also underscores a spirit of innovation and adaptability among publishers. Successfully navigating the complex intersections of AI, rebuilding trust, and engaging audiences with meaningful content emerges as critical for the future of journalism in 2024 and beyond. It’s essential to note that the report, based on a survey of media leaders in 56 countries, might not universally apply, focusing primarily on digital news, while acknowledging the enduring role of traditional media formats in the news ecosystem. The report prompts further exploration and discussion about journalism’s role in a world dominated by AI and misinformation.

  3. 2024 could see a rise in copyright battles as publishers fight for compensation for “any loss of traffic and revenue resulting from AI powerhouses.
    With Search Generative Experiences (SGE) set to take off and the emergence of Artificial Intelligence (AI) chatbots that could offer faster and more intuitive access to information, 2024 could be a challenging year of news organisations, says a new report on media trends released by the Reuters Institute for the Study of Journalism (RISJ) at the University of Oxford.

    Titled ‘Journalism, Media and Technology Trends and Predictions 2024’, the report, authored by Nic Newman, Senior Research associate at RISJ, is based on a survey of over 300 editors, CEOs and digital executives from 56 countries and territories, who were asked about the major trends and challenges they expected to face in 2024. While nearly half (47%) of them were “confident about the prospects for journalism in the year ahead”, 12% expressed low confidence.

    Also Read | OpenAI in content licensing talks with CNN, Fox and Time: Report

    Their major concerns were rising costs, declining advertising revenue, and slowing subscription growth, along with increasing legal and physical harassment in a highly polarised environment. Reasons for optimism included hope that elections in several major democracies and sporting events such as the Olympics would boost consumption and engagement.
    as OpenAI and Google training their systems on historic data or delivering real-time news.” By 2023-end, globally about half of top publishers had already stopped allowing big AI platforms to access their content, ranging from 80% of top publishers in the U.S. to less than 20% in Mexico. “By removing permission, publishers are in a better position to male deals with the platforms,” the report noted.

    On the impact of Generative AI, news executives highlighted “back-end automation tasks (56%) such as transcription and copyediting as a top priority, followed by recommender systems (37%), the creation of content (28%) with human oversight, and commercial uses (27%). About 22% felt AI may be used to support investigations or in fact-checking and verification. Many publications have also begun experimenting with “AI-driven headlines optimised for search, which are then checked by editors” and AI-driven summarisation (adding bullet points at the top of articles), which increased overall engagement.

    Explained | News media versus OpenAI’s ChatGPT

    Other growing uses of AI in news media included translation of articles, generation of images and graphics, article generation, AI presenters and newsreaders, and even TV channel generation, with the report citing the example of NewsGPT, “an experimental 24-hour television service where all the stories and presenters are generated by AI, without any human intervention.”

    2024 would also see the appointment of more senior editorial figures to coordinate AI activities and strategy, the report said, “with 16% having already done so and a further 24% actively planning to do so.” A related approach pursued by publishers was to build AI Labs “to lead experimentation and coordinate learning across publications and countries.” While some respondents were concerned that a flood of “unreliable synthetic content” could further erode public trust in all information, the report, however, concluded on an optimistic note, predicting that 2024 will be a year “when we start to react and build a vision for journalism in the era of AI and how humans and machines can productively coexist.”

  4. Nic Newman’s annual journalism, media and tech trends report for The Reuters Institute came out yesterday. Considering everything from search and platform referral traffic to news avoidance, the impact of AI and Generative AI on newsrooms, business models and trust looms large over this year’s look forward.
    The mood among the 300-plus digital news executives surveyed for the report is not particularly cheery; less than half said they were confident about journalism in the year ahead. Nic tweeted, “Existential threats from AI are a big factor along with declining advertising revenue, and a slowing of subscription growth.”
    Interestingly, use of AI is focused on back-end news automation; 56% of responding publishers said that would be the most important use of the technology. Publishers are cautious about using AI in content creation, where the reputational risk is considered high. That won’t stop the tsunami of crap though and with a bumper crop of elections worldwide, get ready for a wild ‘synthetic content’ fueled ride in 2024.

  5. The disruptive power of artificial intelligence (AI) will sweep through the information space this year at a time of intense political and economic volatility around the world. The implications for the reliability of information, and the sustainability of the mainstream media are likely to be profound in a year that sees critical elections due in more than 40 democracies, with wars continuing to rage in Europe and the Middle East. Against that background – and with one forecast suggesting that the vast majority of all internet content will be synthetically produced by 2026 – journalists and news organisations will need to rethink their role and purpose with some urgency.
    But it’s not just content that is going to be supercharged, distribution is also set for a major upheaval. This will be the year when Search Generative Experiences (SGE) will start to roll out across the internet, along with a host of AI-driven chatbots that will offer a faster and more intuitive way to access information.

    Other possible developments in 2024?

    Building on last year’s prediction, we will see even more newspapers stopping daily print production this year as print costs rise and distribution networks weaken or in some cases reach breaking point.
    Expect to see a significant shift towards bundling of digital news and non-news content as large publishers look to lock in existing customers. All access subscriptions will include games, podcasts, magazines, books, and even content from other publishers.
    Big tech platforms will also be leaning further into paid business models as they look to reduce their dependence on advertising. X, Meta, and TikTok will offer more premium services this year including ad-free and privacy-friendly options.
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    Journalism, media, and technology trends and predictions 2024
    Illustration created with AI-powered tool Dall-E, using the prompt: ‘Create a dystopian illustration depicting a dark newsroom with violet-screen computers, a cleaner sweeping the floor, and a sunset with skyscrapers in the background.
    Illustration created with AI-powered tool Dall-E.

    Nic Newman
    9th January 2024
    In this piece
    Executive summary | 1. Another challenging year ahead for journalism | 2. Platform shifts and the end of the referral model? | 3. The future of search in the era of artificial intelligence | 4. The business of journalism faces further upheaval | 5. Changing formats of news: more audio and video on the way | 6. News disconnection and selective news avoidance | 7. Generative AI and the impact on the newsroom | 8. Artificial intelligence, elections, and the news | 9. New devices and interfaces | 10. Conclusions | Survey methodology | Footnotes | | About the author | Acknowledgements
    DOI: 10.60625/risj-0s9w-z770
    Executive summary
    The disruptive power of artificial intelligence (AI) will sweep through the information space this year at a time of intense political and economic volatility around the world. The implications for the reliability of information, and the sustainability of the mainstream media are likely to be profound in a year that sees critical elections due in more than 40 democracies, with wars continuing to rage in Europe and the Middle East. Against that background – and with one forecast suggesting that the vast majority of all internet content will be synthetically produced by 20261 – journalists and news organisations will need to rethink their role and purpose with some urgency.

    But it’s not just content that is going to be supercharged, distribution is also set for a major upheaval. This will be the year when Search Generative Experiences (SGE) will start to roll out across the internet, along with a host of AI-driven chatbots that will offer a faster and more intuitive way to access information. Following sharp declines in referral traffic from Facebook and X (formerly Twitter), these changes are likely, over time, to further reduce audience flows to established news sites and put even more pressure on the bottom line. In their optimistic moments, publishers look forward to an era where they might break their dependence on a few giant tech platforms and build closer direct relationships with loyal customers. To that end we can expect media owners to build more barriers to content this year, as well as engaging expensive lawyers to protect their intellectual property (IP). At the same time, they’ll be aware that these strategies risk leaving their brands outside in the cold by making it even more challenging to reach younger and less educated audiences – many of whom are already comfortable with algorithmically generated news and have weaker ties to traditional media.

    But with change comes opportunity and this report is full of inspiring ways in which news organisations around the world are adapting to this new world. Embracing the best of AI while managing its risks will be the underlying narrative of the year ahead.

    How media leaders view the year ahead

    These are the main findings from our industry survey, drawn from a strategic sample of more than 300 digital leaders from more than 50 countries and territories.

    Just half (47%) of our sample of editors, CEOs, and digital executives say they are confident about the prospects for journalism in the year ahead, with around one-tenth (12%) expressing low confidence. Stated concerns relate to rising costs, declining advertising revenue, and a slowing in subscription growth – as well as increasing legal and physical harassment. Reasons to be cheerful include the hope that closely fought elections in the US and elsewhere could boost consumption and interest, albeit temporarily and with the potential for further damage to trust.
    Almost two-thirds (63%) of our survey respondents say they are worried about a sharp decline in referral traffic from social media sites. Data sourced for this report from analytics provider Chartbeat shows that traffic to news sites from Facebook fell 48% in 2023, with traffic from X/Twitter declining by 27%. In response to these developments, around three-quarters (77%) say they will focus more on their own direct channels in the next year, with a fifth (22%) resorting to cutting costs and a similar proportion (20%) experimenting with alternative third-party platforms.
    More specifically, publishers say they’ll be putting more effort into WhatsApp (+61 net score)2 and Instagram (+39) following Meta’s decision to open up broadcast channels for publishers. Interest in video networks such as TikTok (+55) and YouTube (+44) remain strong while Google Discover is becoming a more important but volatile referral source. By contrast, publisher sentiment towards Facebook has worsened further this year (-38 net score) along with X/Twitter (-39 net score).
    Related to the above, the majority of our publisher respondents say they plan to create more video (+64 net score), more newsletters (+52), and more podcasts (+47), but broadly the same number of news articles – as they lean into some of the few remaining areas of audience and advertiser growth. Around half (54%) of respondents admit their companies are mostly focused on maximising attention rather than being more respectful of their audience’s time (37%).
    The twin dangers of selective news avoidance and news fatigue remain a major source of concern for media companies looking to sustain interest in news from Gaza and Ukraine, amongst other difficult stories. Strategies that publishers consider very important to counter these trends include better explanation of complex stories (67%), more solutions-oriented or constructive approaches to storytelling (44%), and more inspirational human stories (43%). There was less support for commissioning more positive (21%) or entertaining (18%) news.
    On the business side, publishers continue to invest in subscription and membership, with a large majority of those surveyed (80%) saying this will be an important revenue stream, ahead of both display and native advertising. Most of those operating a paid model report either a slight increase, or stable subscription numbers in the last year, despite the difficult economic outlook.
    As a number of publishers aim to do lucrative licensing deals with AI platforms this year, there is little optimism that any benefits will be equally shared. In our survey a third (35%) of respondents believed that most of the money would go to big publishers. Around half (48%) felt that, at the end of the day, there would be very little money for any publisher.
    Using AI for back-end news automation (56%) is considered the most important use of the technology by publisher respondents, followed by offering better recommendations (37%) and commercial uses (28%). Publishers are ambivalent about using AI for content creation, which is considered the biggest reputational risk by over half of respondents.
    Experimental interfaces to the internet such as AR and VR glasses, lapel pins, and other wearable devices will be a feature of the year ahead. But existing voice activated devices such as headphones and smart speakers, as they get upgraded with AI technologies, are considered by respondents to be the most likely option (41%) to displace – or at least supplement – the smartphone in the medium term.
    Other possible developments in 2024?

    Building on last year’s prediction, we will see even more newspapers stopping daily print production this year as print costs rise and distribution networks weaken or in some cases reach breaking point.
    Expect to see a significant shift towards bundling of digital news and non-news content as large publishers look to lock in existing customers. All access subscriptions will include games, podcasts, magazines, books, and even content from other publishers.
    Big tech platforms will also be leaning further into paid business models as they look to reduce their dependence on advertising. X, Meta, and TikTok will offer more premium services this year including ad-free and privacy-friendly options.
    AI bots and personal assistants will gain more traction in 2024 with up-to-date news and sport an important use case – raising existential questions about intellectual property. Many of these bots will be personality or journalist driven as cloning technologies improve, raising legal and ethical questions.
    The battles between the AI Doomers and the AI Accelerationists will smoulder on through 2024, leading to more high-profile statements about the risks to mankind and boardroom upheavals. Accelerationists will remain in the driving seat this year as governments struggle to understand and control the technology
    Last year we correctly predicted that Elon Musk would step down as CEO of Twitter but few people could have foreseen the full extent of the turmoil which saw huge job losses, a name change (X), and Musk accusing advertisers of blackmail. Expect more straight talking and sharp changes of direction in 2024.

    Another challenging year ahead for journalism:

    Wars in Ukraine and the Middle East as well as climate change, the aftermath of the pandemic, and the economic downturn have put unprecedented strain on newsrooms in the last year – and that relentless pressure is set to continue in 2024. On the business side, a slower ad market, the imminent demise of remaining third-party cookies, and less reliable traffic from big tech platforms has contributed to widespread job cuts across the industry.

  6. News media trends for 2024: AI, Whatsapp, newsletters and video among focus areas- Bron Maher and Dominic Ponsford:
    Less than half of news leaders feel confident about their company’s prospects for the next 12 months for the second year running, according to a report looking at news media trends and predictions for 2024.

    The Reuters Institute for the Study of Journalism survey, which was carried out in late 2023 and received responses from 314 media leaders in 56 countries, found widespread concern over the “sharp decline in referral traffic” from Facebook and X (previously Twitter).

    The majority of senior editorial, commercial and product staff questioned said their company will be putting more effort into Whatsapp and Tiktok in 2024 in a bid to tackle the traffic tail-off.

  7. Expected trends in journalism, media, and technology involve increased use of AI for content creation and curation, further integration of virtual and augmented reality in storytelling, evolving subscription models, and continued emphasis on digital transformation for enhanced audience engagement.

  8. With declining social media referrals making the job of audience engagement teams “more demanding than ever”, publishers believed the best way to “engage next-generation audiences” was to “up their game in short-form video” and drive more referrals from WhatsApp, LinkedIn and “relatively new sources of traffic such as Google Discover. About 77% of publishers said they would build “direct links with consumers via websites, apps, newsletters, and podcasts — channels over which they have more control.” A key alternative publishers were looking to focus on was WhatsApp’s broadcast channel functionality, with outlets such as the New York Times and Daily Mail having already amassed millions of followers by launching several channels.

    Adding to the problem of declining referral traffic is the growing integration of AI in search engines, especially Search Generative Experiences (SGE), which “serve direct answers to queries rather than provide the traditional list of links to websites.” Apart from search, “a proliferation of conversational AI assistants built into computers, mobile phones, and even cars will change the way we discover content of all types.”

  9. 2023 was a busy year for the media industry, with the chaos surrounding Elon Musk’s ownership of X/Twitter, Vice’s bankruptcy, mass job layoffs at Reach plc, and generative AI tools like Chat GPT taking the world by storm.

    Will 2024 calm down? Unlikely, with elections in more than 40 countries on the horizon, you can bet there will be more scrutiny, misinformation, platforms and publisher relations drama, business models shakeup and so on.

    In this week’s episode, Nic Newman, senior research associate at the Reuters Institute discusses the main themes of its latest Journalism, media, and technology trends and predictions 2024 report. Informed by more than 300 media leaders across 56 countries, the report highlights the major spaces to watch in the year ahead.

    Tune in to find out how your newsroom can prepare for the likely platform shifts and new, emerging technology.
    Artificial intelligence, elections, and the news
    With important elections due in more than 40 countries in 2024, concerns have been rising about how these new technologies might be used by politicians and political activists – as well as by possible external ‘bad actors’ looking to influence the results.
    If 2023 was a year for coming to terms with generative AI, this will be the year when newsrooms fully embrace the technologies and incorporate them into workflows.

  10. From the maturation of newsletter strategies to a renewed focus on retention, platform relationships turning sour and the opportunities of a print revival, Media Moments 2024 brings together the most meaningful trends together in one place, with plenty of case studies looking at successful – and not so successful – initiatives across the year.

    The report covers ten subject areas: print, AI, newsletters, podcasts, subscriptions, platforms, local news, DE&I, broadcast and trust. Each chapter has a corresponding podcast episode, which you can listen to below or by searching ‘Media Voices‘ on your podcast app of choice.

    We’re pleased to have Media Makers Meet (Mx3) as partners for the report, following their acquisition of What’s New in Publishing.

    This year’s edition of Media Moments is now live. As with previous editions, it is free to download, but as we are without a sponsor this year, any contribution you can make to help us fund its writing and production would be very much appreciated.

  11. Looking to the year ahead, publishers are worried about a further substantial reduction in referral traffic as AI becomes integrated into search engines and other gateways. Google, Microsoft, and others have been exploring new ways of surfacing content known as Search Generative Experiences (SGE), that serve direct answers to queries rather than provide the traditional list of links to websites.

    Microsoft Bing search was the among first to integrate real-time news, through its collaboration with OpenAI, the creator of ChatGPT. The underlying models were trained on content from all over the internet including news websites. Now these capabilities are being integrated throughout the company’s extensive product set, rebranded as Microsoft’s Copilot AI assistant.

    Google, for its part, has upped its underlying capabilities with the release of Gemini, a set of multimodal large language models with similar capabilities to OpenAI. Gemini, also trained on content from the internet as well as other sources, can operate across text, images, audio, and video and will power Google’s Bard chatbot and all of its search generative experiences. Google has already rolled out an experimental version of AI-generated search in more than 100 countries (see example below) which can be triggered by text or voice queries. Google has been careful to include links to websites from which content has been drawn, but there are fewer of them and publishers worry that there will be even less reason to click on them.

  12. The Digital News Report: A Valuable Resource for Aspiring Journalists
    The Digital News Report, created by the University of Oxford and the Reuters Institute, is like a guiding light for students studying Journalism and Mass Communication. Nic Newman, who is a big expert in journalism, helped put it together. Since it comes from Oxford and Reuters, it’s considered reliable and trustworthy. It’s like a special book that helps students learn the latest things happening in digital news. Nic Newman, the person behind it, knows a lot about journalism, so it’s not just theory – it’s real-life stuff happening in the news world. It’s done every year, it talks about what’s happening right now in digital news. This helps students stay on top of the latest news trends. It covers various aspects such as how people consume news online, explores new technologies, examines trust in the news, and delves into the impact of social media. Essentially, it serves as a comprehensive hub for all things related to digital news. The things students learn from this report are not just for exams; they can actually use them when they start working in journalism. It looks at news not just in one place but all around the world. So, students get a big picture of how news works globally.

  13. Bridging the talent gap

    Skillset or talent gaps will likely be a top digital transformation barrier for companies in 2024. Twenty-six percent of CEOs interviewed in Gartner’s 2023 CEO and Senior Business Executive Survey cited talent shortage as the most damaging risk for their organization.

    While external recruitment efforts can help to address this shortage, The Linux Foundation’s 2023 State of Tech Talent Report emphasizes that it will be critical for organizations to focus on upskilling their workforce in emerging technology areas such as cloud / containers, cybersecurity, and AI / ML in order to remain competitive. This report states that providing opportunities to work on open source projects can also be a way to effectively attract and retain top talent.
    We believe the accelerated movement to open source, increased adoption of AI/ML, rise of cloud databases, the heightened focus on security and efforts to bridge the talent gap will be five of the top trends shaping the tech landscape next year.

  14. The intersection of journalism, media, and technology continues to evolve. Trends include increased reliance on AI for content creation, personalized news delivery, and the rise of immersive experiences like virtual reality in storytelling. Predictions suggest a growing focus on combating misinformation through advanced fact-checking tools and a shift towards decentralized and blockchain-based models for content distribution. The challenge lies in balancing technological advancements with ethical considerations in reporting and maintaining journalistic integrity.
    1. AI in Content Creation:
    Trend: News organizations are increasingly using artificial intelligence for generating news articles, automating routine tasks, and even creating data-driven reports.
    Prediction:AI tools will become more sophisticated, potentially raising concerns about the ethics of automated content creation and the need for human oversight.
    2. Personalized News Delivery:
    Trend: Media platforms are leveraging algorithms to deliver personalized content based on user preferences and behavior.
    Prediction:This trend is likely to continue, with more advanced personalization algorithms, raising concerns about filter bubbles and the need for diverse perspectives.
    3. Immersive Storytelling:
    Trend:Virtual reality (VR) and augmented reality (AR) are being integrated into journalism, offering immersive storytelling experiences.
    Prediction: As technology advances, immersive storytelling methods will expand, providing more interactive and engaging news experiences.
    4. Combatting Misinformation:
    Trend: Fact-checking tools and initiatives are on the rise to combat the spread of misinformation and fake news.
    Prediction: Enhanced AI-driven tools will play a crucial role in real-time fact-checking, but the challenge lies in keeping pace with evolving misinformation tactics.
    5. Decentralized Content Distribution:
    Trend: Blockchain technology is being explored to create decentralized and transparent models for content distribution.
    Prediction: Continued experimentation with blockchain and decentralized platforms may lead to new ways of funding and distributing journalism, addressing issues like censorship and trust.
    6. Ethical Considerations:
    Trend: Increasing awareness of the ethical challenges in journalism, such as deepfake technology and biased algorithms.
    Prediction: The industry will grapple with defining and adhering to ethical standards in the digital age, with a focus on responsible AI use and maintaining trust.

    7. Hyperlocal News and Community Engagement:
    Trend: A growing emphasis on hyperlocal news and community engagement, facilitated by technology.
    Prediction: This trend is expected to continue, with platforms fostering connections between journalists and local communities, addressing the demand for more relevant and community-oriented content.
    In navigating these trends and predictions, the future of journalism will likely require a balance between embracing technological advancements and preserving the core principles of accuracy, transparency, and accountability.

  15. Trends in 2024 could include increased use of AI in newsrooms, continued growth of Digital Media consumption, and evolving platforms for immersive storytelling…

  16. Journalism and Media in 2024 are all about embracing new technologies and trends. Some of the exciting things happening include immersive storytelling with virtual reality and augmented reality, the rise of AI-powered newsrooms, and the increasing use of LIVE streaming and interactive content. It’s an exciting time for the industry.

  17. What else might happen this year in digital audio?
    ‘Reporter reads’ get a human voice but is it the real thing?

    The New York Times is due to launch its new audio product early in 2023 and this will include
    a significant upgrade on the idea of ‘reporter reads’.

    Each story starts with a personal intro
    from the reporter themselves with some biographical material and then a lightly illustrated
    treatment that may include some sound design or illustrated clips.

    This human approach
    doesn’t scale easily, but is a response to disappointing results from stories read by synthetic
    voices on many publisher sites and across many non-English languages.

    But artificial intelligen e (AI) voices are getting smarter and it is now possible to clone a
    journalist’s voice with extraordinary accuracy.

    Aftenposten, one of Norway’s largest news
    publications, recently cloned the voice of its podcast host using AI technology while News24
    in South Africa has also trained its systems with the voice of a popular actor for its news and
    feature stories.

    Will advertisements spoil the podcast experience?

    We may have reached saturation point in terms of the number of podcasts, but not in terms of
    revenue.

    Ad revenues in the US are set to double to $4bn by 2024, according to the InteractiveAdvertising Bureau and PricewaterhouseCooper.

    This is mostly related to better ad tech
    rather than higher listening figures Most ads in the US are now dynamically inserted and can
    be targeted at different ages, genders, and locations as well as content types.

    In the UK some of
    the biggest news podcasts, such as The News Agents with Emily Maitlis and Jon Sopel, and The
    Rest is Politics with Rory Stewart and Alastair Campbell, should also be able to capitalise on
    these trends but there is a danger that growing ad density and a less personal approach could
    damage the podcast experience. Expect to see premium ‘ad-free’ options becoming a standard
    part of podcast offers this year.

    What else might happen this year in newsletters?

    Newsletters don’t require constant updates and off-the-shelf tools such as Substack can help
    entrepreneurs to create content and make money with a few clicks.

    These low-cost models have
    provided a blueprint for how local media could develop in the future.

    In the United States, 6AM
    City and Axios Local have pioneered this approach, with 6AM City reaching around 1 million
    subscribers across more than 20 cities, with expected revenue of more than $10m in 2022.36 In
    the UK, independent local news outlets the Manchester Mill, Liverpool Post, and Sheffield Tribune
    have all reported encouraging growth in the number of paying email newsletter subscribers.

    Traditional outlets are getting in on the act too, with regional publisher Reach setting up an
    Email Innovation Lab with the help of Google funding.

    This will experiment with passion-
    based newsletters centred on communities of interest around Bristol and new borough-based
    newsletters in parts of London.

  18. Frank Webster sceptically examines what thinkers mean by an information society, and looks closely at different approaches to informational developments. He provides critical commentaries on the major postwar theories: Daniel Bell’s ideas on a post-industrial information society, Anthony Giddens’ thoughts on the growth of surveillance and the expansion of the nation state, Herbert Schiller’s insistence that information both expresses and consolidates the interests of corporate capitalism: Jurgen Habermas’ account of the diminishment of the public sphere; Jean Baudrillard’s thoughts on postmodernism and information, and Manuel Castells’ depiction of the ‘informational city’.
    Frank Webster defines information society in 5 ways
    1.Technological
    Development in information processing has led to applications of IT in day to day life this is networked society
    2. Economic
    Information based society is an information economy where Economic values can be easily placed on information
    3. Occupation
    White collar society
    It pays attention to the change in nature of Occupation larger number of people involved in information work
    4. Spatial
    The emphasis here is an Networks that marks the information society
    5. Culture
    This emphasizes the extraordinary predominance of information in every day life movies T.V and internet

  19. CULTURAL IMPERIALISM – Herbert Schiller

    Cultural imperialism is defined as “one culture of a large and powerful country, organization, etc. having a great influence on another less powerful country” .

    Fundamental Idea of Cultural Imperialism :
    The theory of cultural imperialism holds that less economically significant cultures primarily import cultural examples from wealthier nations, primarily Western nations, which have the financial resources to create the majority of the world’s cultural media. This importation occurs primarily through the global transmission of media.

    Core Concept of Cultural Imperialism :
    According to the theory of cultural imperialism, less economically prominent cultures essentially import examples of culture from wealthier countries Under the imposition of another culture, the “lesser” culture is thought to lose some of its own cultural identity in the process.

    Since Herbert Schiller’s book “Communication and Cultural Domination” first coined the phrase in 1976, the concept of cultural imperialism is often used to refer to the idea of America exerting cultural influence over the rest of the world, with a particularly powerful imposition on Third World countries.

    Examples of Cultural Imperialism:
    Examples of American cultural imperialism include brand name products, mass-produced food and, perhaps of primary importance, video media.

  20. THEORY OF COMMUNICATIVE ACTION – Jurgen Habermas

    The Theory of Communicative Action is a two-volume 1981 book by the philosopher Jurgen Habermas, in which the author continues his project of finding a way to ground “the social sciences in a theory of language”,which had been set out in On the Logic of the Social Sciences (1967).

    The two volumes are Reason and the Rationalization of Society in which Habermas establishes a concept of communicative rationality, and Lifeworld and System: A Critique of Functionalist Reason in which Habermas creates the two level concept of society and lays out the critical theory for modernity.

    The theory of communicative action is a critical project which reconstructs a concept of reason which is not grounded in instrumental or objectivistic terms, but rather in an emancipatory communicative act.

    This reconstruction proposes “human action and understanding can be fruitfully analysed as having a linguistic structure”,and each utterance relies upon the anticipation of freedom from unnecessary domination.

    These linguistic structures of communication can be used to establish a normative understanding of society.

    This conception of society is used “to make possible a conceptualization of the social-life context that is tailored to the paradoxes of modernity.”

    This project started after the critical reception of Habermas’s book Knowledge and Human Interests (1968),after which Habermas chose to move away from contextual and historical analysis of social knowledge toward what would become the theory of communicative action.

    The theory of communicative action understands language as the foundational component of society .

    Based on lectures initially developed in On the Pragmatics of Social Interaction Habermas was able to expand his theory to a large understanding of society.

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