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About Me



CR Jayaprakash

An experienced Teacher, Photographer, Trekker, and Farmer, DR. Jayaprakash. C.R is deeply involved in Environmental Communication. Practices what he preaches from his pristine place, Nilgiri Biosphere Reserve (NBR), India’s first biological hot-spot located in the mighty Western Ghats.

Academic qualification

PhD in Journalism and Mass Communication at PSG College of Arts & Science, Coimbatore, Bharathiar University (2019)
Thesis: Dissemination of Environmental Messages in the Newspapers of Coimbatore

One year Certificate course in Managing Higher Educational Institutions (CIMHET) offered by PSG CARE (2020 – 21).

One year Certificate Course in Ornithology offered by Salim Ali Centre for Ornithology & Natural History (SACON) Coimbatore.

Academic position

Associate Professor & Head, Dept. of Communication, PSG College of Arts & Science, Coimbatore – 641 014.

Staff Co-Ordinator : Eco Club of the College from 2006

Industry Experience

Staff Reporter for Dinamalar and Dinamani at Coimbatore & Nilgiris.

Funded Projects

Major Research Project:

Sensitising the Media on Conserving the Tigers and its Habitats in Tamil Nadu

Funded by Wildlife Conservation Society – India Program.
Grant: Rs. 3.49 lakhs.
Period: Jan – May, 2011.
Designation: Project Coordinator.
25 Working Journalists from Southern states and 25 Media students from Tamil Nadu were sensitised on environmental coverage in media at the jungles of Parambikulam Tiger Reserve, Kerala and Anamalai Tiger Reserve, Tamil Nadu in the form of residential workshops.

Minor Research Project:

Understanding Environmental Issues for Better Reportage

  • Funded by Centre for Science and Environment (CSE), New Delhi.
    Workshop for 20 Working Journalists of Southern states at PSG College of Arts and Science, July 17 -19, 2013.
  • Has delivered over 125 lectures in Environmental Communication at Colleges, Universities in 15 years.
  • Published 9 Research articles (Inclusive of a SCOPUS and UGC CARE).
  • Chaired Sessions in 7 International / National Seminars and Conferences.
  • Presented over 15 papers in Conferences and Seminars.