OBJECTIVES
News is a factual account of an event that happened. It is not an event to be viewed with prejudiced eyes, nor is it the kind of event that reporters would want or think if those involved in it wanted to portray it. Facts should be reported impartially as soon as they arise. Objectivity in news is one of the most important principles of modern journalism. This means that the message is suggested to the consumer without personal bias or outside influence. News is inevitable. The message should be displayed without shadows.
NEUTRAL
Neutrality means reporting all sides of an issue and not supporting one side. If all sides share common values and the dispute is about how to get there rather than the ultimate goal, it can be easiest to achieve in domestic talks.
FACTUAL
All facts contained in the message must be accepted by the reader without question. Factual accuracy in practice means that every statement, every name, date, age, quote, particular word, phrase, or phrase in a news article is accurate and presents true facts. It means that there is a need.
ACCURACY
Accuracy means correctness not merely in general impression but also in details. The readers should never be given an opportunity to say that they never believed what appeared in the papers. All facts given in the news item should be accepted by readers without questions.
COMPLETENESS
A complete news always gives additional information wherever required. It leaves no questions in the mind of receiver. Complete communication helps in better decision-making by the audience/readers/receivers of message as they get all desired and crucial information. It persuades the audience.
RELEVANCE
Relevance is the most important driver of news consumption. People find the stories most relevant to their personal lives as they influence their families, workplaces, leisure activities and communities. Relevance is tied to sociability.
UNBIASED
Impartiality/unbiased in news is one of the most important principles of modern journalism. This means that the message is implied to the consumer without personal bias or outside influence. News is inevitable. The message should be displayed without shadows.
TRUTHFUL
Journalists cannot always vouch for the “truth”, but finding the right facts is a fundamental principle of journalism. Every audience must always strive for accuracy and provide all relevant facts and ensure they are verified.
SUGGESTIVE
A news should make everyone think about that incident. News must be balanced Writing well-balanced news in all respects is no easy task, but reporters must go to great lengths to cover each event in the best possible way. must be Reporters must state all specific facts correctly, fairly, accurately, and objectively. He must put together all the facts so that the report conveys an accurate and factual impression.
Submitted by Priyanka. D (22MMC019) with inputs from DR. Jayaprakash. CR on October 15, 2022.
In addition to discussing the qualities of a news, we should also discuss what a news should not be. Then, we should understand how to perceive a news appropriately. There is no doubt that today’s media is providing what people exactly want to hear. Actually we pay more attention to the worst things happening around us. All media are well aware of this psychology. All the news channels and newspapers are concerned about their TRP and circulation. They will show what people like the most. Most of the people love high flamed debates and negative news more than useful and original ones. So, the media always spices up the news before serving it, which leads to a lot of misinformation. So, whenever we watch or read anything, we can at least try to see whether it is backed up by any evidence, fact or not. And whatever we hear, we should not blindly trust whatever they say. Always try to do self analysis and then frame perception. Though there are some irregularities but all media isn’t bad. Some are there who are reporting unbiased and showing us the true picture.
Techniques to uncover factors related to print media that might have been over- looked by quantitative methods. For example, Lyon (1998) reported the results of focus group interviews that revealed some reasons people did not read the newspaper: having to recycle, perceived bias, and reliance on TV news. Mason (2000) did field observations and interviews in a donut shop. She found that some people did not read a newspaper because they didn’t have the change necessary to buy a paper from a vending machine. Saba (2004) reported findings from a series of focus groups among teens that looked at their atti- tudes toward newspaper reading. The results suggested that teens wanted concise news and didn’t like news that was “dumbed down.” The focus groups also revealed that newspa- pers have an image problem among teens. When the groups were asked to respond to photos of teens reading newspapers, the par- ticipants snickered and some said the kids in
Stewart (2008) provides a description of a small-scale usability study done by a local newspaper. The paper posted an online ques tionnaire about its site and invited 16 readers to its office to participate in a testing session. Some readers tested the old site while others did back-to-back comparisons of the old site and a new site. In a typical study, readers might be asked to find an email address for a reporter, post a comment, read certain stor- ies, search for a topic, or navigate through certain menus. Researchers observe the beha viors of those using the site, keep track of how much time they take in completing the assigned tasks, and encourage the readers m voice comments. Usability research can uncover problems in navigating around the site, detect confusing designs, and identify the pictures were acting “nerdy.” The Readership Institute also relied on qualitative methods in their study of newspa- per and magazine readership experiences.