Relationship between Media and Readers
What is media?
A tool that is used to communicate is called the media. For example: television, radio, and the news.
For media, the relationship with the audience is crucial. Media companies create content for and about their viewers. However, this relationship has grown even more crucial given the precarious situation that many media outlets find themselves in.
The most recent Broadcast India survey by the Broadcast Audience Research Council (BARC) of India delves deeply into the co-viewing practises of the 836 million TV owners in the country. The survey finds that 82% of people watch TV together, which influences the viewers’ content preferences, and that the single TV home phenomenon is just as prevalent in urban areas as it is in rural India.
Advertisers and content producers can better understand target audiences and group dynamics with the use of this data. Currently, there are 4.25 people per home in India that own a television on average. Of these, 3.46 people per home enjoy watching TV together on average. In India, entertainment has always meant spending time with family and friends, and this tradition is reflected in TV viewing patterns and programming preferences.
Such synergistic and socially dynamic experiences influence the TV programming that is chosen. The genre of the programme is influenced by the number of individuals who watch TV together. The content producers use and understand these genres to offer programmes that appeal to the audience’s preferences.
The extent to which the medium is able to put the audience members (or clients) at the centre of everything is one of the key variables that permits a media business to grow (in terms of audience numbers, partnerships with others, and money). Today’s media achieve this by continuously analysing how their audience differs from what competitors are providing. How can we improve the audience’s interaction with our platform and our content?
The extent to which the medium is able to put the audience members (or clients) at the centre of everything is one of the key variables that permits a media business to grow (in terms of audience numbers, partnerships with others, and money). Today’s media achieve this by continuously analysing how their audience differs from what competitors are providing. How can we improve the audience’s interaction with our platform and our content?
Making contact with the audience two-way, as opposed to one-way, is the key to audience engagement. Media outlets have often communicated information to their audiences. As a result of the digital revolution, media outlets may now not only use their viewers to gather accurate information but also to interact with them online to forge longer-lasting and more enduring relationships.
Depending on the type of engagement, audience engagement can benefit a medium in a number of ways, including:
- audiences that are involved and committed to the media outlet;
- audiences that are prepared to become a lasting member/subscriber of the media outlet;
- audiences that are supportive in critical times;
- audiences that help form a story;
- audiences that bring ideas for topics and formats;
- audiences that give data.
Engagement with an audience might take a lot of time. To respond to comments made online, for instance, a media outlet will need to devote at least some of the time of one person. To see outcomes, the engagement must be maintained over time. Thus, time and patience are the key expenses associated with audience involvement.
Today’s most popular media are able to garner a lot of audience support, creating a community among viewers. Even though it takes time to establish trust with the public and put them first, the path to producing income through membership models and donations is one in which the work is worthwhile, according to the media.
DONE BY: JOUSWHA R (22MMC013)